All Rights Reserved. Critics took aim at Ninja, stating that his move revolved only around the money. Furthermore, Tom Warren said that Microsoft didnt hire Ninja to promote Mixer alone. as well as other partner offers and accept our. Sources familiar with the deal have informed me that while Facebook did try and negotiate to keep their big partners both Shroud and Ninja opted out. What is next for one of the worlds most popular gamers? Stay up to date with what you want to know. The two are now free agents able to play the field as their suss out their next streaming home. Ninja made his faith in Mixer known to both his audience and those who were quick to poke fun at his choice. He's also rather excited for the Starfield release date. On the other hand, Mixer is now the 12th-most-popular app on Google Play Store. Blevins' talent representation at Loaded, the company that negotiated the Mixer deal, initially declined to comment. Bro you really dont understand the joke eh? Related: Popular Fortnite Pro Twitch Streamer Paid Off His Mom's Student Loans. A new report from CNN Business claims that game streamer Tyler Blevins, better known as Ninja, will receive between $20 and $30 million from a multi-year deal with Mixer. 936 million - Baseball players aren't even getting that kind of money. He eventually began streaming H1Z1 in 2011 and then moved to playing PUBG. We estimate that the app was installed by 26,000 new users yesterday worldwide across the App Store and Google Play. However, Mixer comes at the first if we exclude video game applications. According to CNN (via GameSpot) Mixer paid Ninja anywhere from $20 to $30 million to leave Twitch. The Google subsidiary features one of the worlds most popular gamers, Felix PewDiePie Kjellberg. Blevins apparently cashed in on that departure. Tyler Ninja Blevins, whos known as the most popular streamer on Twitch is now shifting to a new platform. Its quite a drop off considering Ninjas been absent from Twitch for almost a full year. Esports News Fortnite Fortnite: Ninja Declines A Reported $60-90 Million Offer To Join Facebook Gaming, 21+ | Commercial Content | T&Cs apply | Play Responsibly. Of course, these are not official numbers. New data, released by StreamElements in partnership with streaming analytics site Arsenal.gg, discovered that hours watched on Mixer jumped about 3 million (from 37.7 million to 40.2. Tyler has called Mixer home for a few months, and while hes boasted some impressive viewership numbers, the streaming platform still doesnt hold a candle to Twitchs dominance. Im surprised a lot of people didnt know what my tweet was about. Ninja is no longer a Twitch streamer and hell only be on Mixer starting Aug. 2 with a broadcast from music festival Lollapalooza while playing in Friday Fortnite. Just why? Microsoft's announced today that they will be shutting down Mixer and transitioning all of their streaming partners over to Facebook Gaming. We cant go backwards with it.. Evil West Review A Promising, Vampire-Killing, Carnage-Fueled Adventure, Marvels Midnight Suns Review Superhero Demon Hunting, Need for Speed Unbound Review Its Got Wings, Steelrising review more like gold rising for Spiders, Octopath Traveler 2 Cait Farming Guide: How To Find And Capture Them, How To Craft A Club In Sons Of The Forest, How To Get Serpent Flotation Cutis In Wild Hearts, How To Get Giant Kemono Gems In Wild Hearts. Cody Peterson is an avid reader and writer. And third, that Ninja's . And third, that Ninja's exclusivity contract is for multiple years. Ninja was the first major streamer Microsoft's streaming service signed. You're watching someone you enjoy watching doing something that you like to watch. Microsoft hoped that these acquisitions would boost their numbers. By clicking Sign up, you agree to receive marketing emails from Insider Justin Warden, CEO of the marketing and talent management agency Ader, which works with Ninja, revealed as much to Shannon Liao of CNN Business. Forsen, also of Twitch fame, predicted a 3-year deal, as a smaller or longer time frame wouldn't be beneficial for Mixer or for Ninja. I have some decisions to make and will be thinking about you all as I make them. Amazon's Twitch is the most popular live video streaming service by a large margin. One of these offers would see Ninja agree to a contract buyout with Mixer, which would grant him the $30 million promised in his original contract. Network N Media earns commission from qualifying purchases via Amazon Associates and other programs. Ader is a marketing and talent management agency that works with Ninja. Mixer became the butt of almost every joke across social media. The former Halo pro turned Fortnite sensation left 14 million followers and hundreds of thousands of subscribers behind him. As of Thursday's announcement, both Blevins and Grzesiek have since returned to Twitch. Amazon's Twitch is the most popular live-video streaming service by a large margin. This fits with Forsen's breakdown predicting Ninja's contract being between $6 and $8 million per year. Microsoft acquired Mixer, formerly . Microsoft has Xbox + Mixer + xCloud. Microsoft paid over $50 Million to bring Ninja to stream exclusively on Mixer, according to The Verges senior editor, Tom Warren. I totally get why people are though. Warden gave the figure to CNN Business, and claimed he had "direct knowledge" of the terms of the deal. Last but not least, he made a name for himself on Twitch and still maintains a fanbase to this day. Escape From Tarkov bids goodbye to flea market bartering, Atomic Hearts robot twins are sending fans to horny jail, Best Warzone 2 Resurgence loadout for bossing Ashika Island in Solos, Warzone 2 meta gets a TAQ-56 shake up for Ashika Island mayhem, 2023 new LoL champions include Milio, Naafiri, and a hangry jungler, Elden Ring DLC expansion is currently in development, The best IRL streamers and channels on Twitch, Who is Pokimane? The partnership did not last long, however, as Mixer struggled to keep up with rival platforms Twitch and YouTube Gaming. Nearly a year ago, Microsoft dished out professional athlete-type contracts to Tyler Ninja Blevins and former Counter-Strike pro, Michael Shroud Grzesiek in order to elevate the Mixer streaming platform. They have received their full payments and as of midnight yesterday were free to engage in talks with other platforms. Sign up for notifications from Insider! Blevins announced his decision to leave Twitch for Mixer in August, shaking up the esports world, and is reportedly making between $20 million and $30 million for the multiyear deal. And third . Just why? Even if his involvement hasnt helped Mixer tremendously, Jessica Blevins told Business Insider that Twitch had also become a toxic place for Tyler, noting that he didnt seem like himself the last few months that he was streaming on the Amazon-owned platform. Then I quickly remembered that I own several jerseys, shirts, and hats for teams that I route for. There are other sizable players in the streaming game, chief among all of them is YouTube Gaming, which launched in August of 2016. Press J to jump to the feed. In the latest edition of his Drama Alert show, he says that the rumor around the street is that Ninja may have secured $100 million from his Mixer deal. Despite a flurry of big names leaving Twitch in the last few months of 2019, the start of 2020 has seen very little in terms of platform movement, with 100 Thieves content creator Rachel Valkyrae Hofsetter being the only notable name to jump ship after switching to YouTube gaming. Press question mark to learn the rest of the keyboard shortcuts. Why did Microsoft pay ~$50 million+ to get Ninja on Mixer? Streamer Tyler Blevins, better known as Ninja, reportedly receives $20-$30 million dollars for his streaming exclusivity deal with Mixer. That is the entire concept behind spectator sports. Going forward, beyond playing "Fortnite" live on streams, Blevins said his focus will be "to elevate and bring more eyes to underrepresented creators. Its like, they dont even know what went on behind the scenes and how hard we tried to make that deal work and then how amazing Microsoft was for us.. According to an article on CNN about streamers being offered lucrative exclusivity contracts, Ninja's deal was likely worth between $20-30 million. Blevins previously left Twitch for Microsoft's now-defunct Mixer service, where he was reportedly paid in the ballpark of $30 million for his exclusivity to the platform. Ninja and Shroud chose not to continue their contract with Mixer and take a chance on Facebook Gaming, thus forcing Microsoft to buy out their contracts. With the wording of how that contract was going, he wouldnt have been able to grow his brand much outside of gaming, Blevins told Business Insider. Ninja signed an exclusive deal with Mixer last year. pic.twitter.com/SMQEygjNiE. Visit our corporate site (opens in new tab). When Mixer managed to tempt Twitchs biggest and most successful streamer, Tyler Ninja Blevins, to its streaming platform, it was pretty obvious that he would be getting a substantial payday. Perhaps the most mind-boggling benefit of all was offered to Ninja. Last summer, Ninja shook up the game streaming industry when he took an exclusive deal with Microsoft's Mixer for an estimated $20 million to $30 million. Yup - actual reports are 6 - 8 million for 5 years + endorsement deals from everything xbox, PC, and all MS products. Contact Business Insider senior correspondent Ben Gilbert via email (bgilbert@businessinsider.com),or Twitter DM (@realbengilbert). This will be a multi-year deal for Ninja, and it is likely that this is the largest deal a streamer has been offered for streaming exclusivity. The largest individual sports contract in history was $430M to Mike Trout over 12 years. Windows Central is part of Future US Inc, an international media group and leading digital publisher. When Mixer signed Ninja, he had 14.7 million followers on Twitch. Then, this past June, Microsoft announced the sudden closure of Mixer - making Ninja a free agent once again. As a result, Shroud was paid $10 million, and Ninja scored an astounding $30 million payday, just to be released from their Mixer contract. But Twitch is bleeding: a major talent exodus has more people than ever using competing services from Microsoft and Google. Ninja has 2.8 million followers on Mixer, Microsoft's nascent gaming platform, which Forbes estimates spent $30 million over three years to lure him away from arch-rival Twitch last August. Then, this past June, Microsoft announced the sudden closure of Mixer making Ninja a free agent once again. Visit Business Insider's homepage for more stories. Twitch streamer Sebastian Forsen Fors gave his own educated guess based on his experience as a big streamer and former professional Starcraft and Hearthstone player. More details: https://t.co/fRI2CBlTbZ pic.twitter.com/FVRTF9APVD, Facebook Gaming (@FacebookGaming) June 22, 2020. Mixer ultimately offered their loyal streamers an opportunity to join Facebook Gaming as a consolation for all of their hard work in building their brand under the Microsoft umbrella. New York, Yet, despite Facebook doubling those amounts, both streamers refused the deals. Millions of people are watching live videos streams on Twitch at any moment. By March of 2018 Ninja had over 2 million subscribers to his Twitch channel. He took a conservative approach and he estimates that Ninja is on a contract that will give him between $6 million and $8 million a year for at least three years. It seems like a no-brainer, considering hes already established a presence on Twitch. According to Sensor Tower, downloads for the Mixer app on iOS have doubled since the announcement of Ninja on Thursday. When asked where he would end up by viewers, he has demurred. Mixer parted ways with a slew of talent that the platform helped build. Many are wondering what Ninja will choose next in his illustrious streaming career. Next: Twitch Streamers Cash-Crazed Rant Making Onlookers Furious - Heres Why. Nothing but respect for him. It was the streamer's sizable audience that gave him the leverage to negotiate such a lucrative contract, Warden said. Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. Because once they sign, hes already committed. New data, released by StreamElements in partnership with streaming analytics site Arsenal.gg, discovered that hours watched on Mixer jumped about 3 million (from 37.7 million to 40.2 million) the month that Tyler joined. Be warned that any conversation started with him will probably wind up gravitating towards his two dogs, The Adventure Zone, or Kingdom Hearts 2. Create an account to follow your favorite communities and start taking part in conversations. He also got a big payday to basically do what he was doing before but on a different network. NOW WATCH: How Apple can fix HomePod and Siri, Tyler "Ninja" Blevins announced a precedent-setting deal. Stay up to date with what you want to know. He's just a smart businessman, that's all. A talent agency claims Ninja's Mixer contract is worth $20-30 million | The Loadout A talent agency claims Ninja's Mixer contract is worth $20-30 million Other popular streamers are rumoured to be offered contracts up to $10 million Jamie Hore Updated: May 20, 2020 Twitch Ninja Heres how it works. The service shuttered on July 22, and any existing streamers were re-routed to Facebook Gaming, the social network's own Twitch rival. Ninja recently released a new line of merchandise that he could easily promote to millions of viewers on any platform, but none would reach as far as Twitch. He seems genuinely popular with his fans. Meaning this hypothetical contract is worth $18-to-$24 million. Because its fun to watch professionals do things you are interested in. By clicking Sign up, you agree to receive marketing emails from Insider Other popular streamers are rumoured to be offered contracts up to $10 million. The original deals already included life-changing money - reportedly $30 million for Ninja and $10 million in shroud's case. Amazon's Twitch is getting back one of its biggest stars: Tyler "Ninja" Blevins is returning to the service with a multi-year exclusivity contract, Blevins announced on Thursday. The Mixer app currently sits at 3rd place on the App Store. Warren says that Ninjas move to Mixer is also for Project xCloud, which will allow users to launch games directly from live streams. Reports from esports journalist and consultant Rod 'Slasher' Breslau are suggesting that the two marquee streamers that helped put Mixer's name on the map, Tyler 'Ninja' Blevins and Michael 'Shroud' Grzesiek, have had their multi-million dollar contracts paid out by Mixer, meaning they are now free to stream wherever they want. During the same time period, Twitch jumped from 850.6 million to 932.1 million, according to StreamElements data. This decision would make sense both from a financial and a poetic standpoint. as well as other partner offers and accept our. Ninja's agency, Loaded, did not release the terms of the contract. For example, streamer Disguised Toast recently abandoned Twitch to begin working with Facebook Gaming. This, combined with the fact that he began streaming the newly released Fortnite shortly thereafter, propelled him to internet stardom on Twitch. News broke earlier this week in regards to Ninja and the confirmed shutdown of Microsofts Mixer streaming platform. Unfortunately, their hopes did not translate to reality. In 2017 his skills at PUBG were so well-developed that he actually won the PUBG Gamescom Invitational Squads classification. During this time period he played for several professional gaming teams like Team Liquid and Luminosity Gaming. Forsen went on to estimate the price point for Ninja's deal . Tyler Blevins, better known as esports star Ninja, is reportedly bringing in a head-turning amount of money on the contract he signed with Mixer. Future US, Inc. Full 7th Floor, 130 West 42nd Street, Currently a freelancer for Screenrant, where he spends most of his time writing guides or reviews. A little more! It seems straightforward for the company: Microsoft is paying the most popular video game streamerto exclusively stream on its platform, Mixer. So far, nothing has been revealed or leaked, so we have to stick with these estimates for now. The Metro UK reports the number for Ninja to join Facebook Gaming was $60 million while Shroud was offered $20 million. Other streamers that have retired their Twitch accounts recently include Shroud, Valkyrae, and FaZe Ew0k. It's just watching a geek play computer games. The future is looking bright for Microsoft. People are dumb. Ninja and Shroud are now free agents. Prior to his retirement from Twitch he owned the most subscribed channel at 14 million followers. Regardless of the exact dollar figure, signing Blevins indicates a serious interest from Microsoft in game streaming. In a publicity statement made to look like a press conference last August,Tyler "Ninja" Blevins announced his intention to switch from Amazon-owned Twitch to Microsoft-owned Mixer. Now, just ten months into his three-year contract, Ninja is the most sought after free agent in the streaming market today. Ninja, now 29 years of age, started on Twitch and grew into one of the most recognizable gamers after years of hard work. Money was the last thing on our mind, she said. Before Thursday, Mixer App on iOS was ranked at 747th place. In reality, Microsoft is locking in an important influencer who can both increase the value of Mixer and bring eyes to Microsoft's entire gaming platform a platform that'sexpanding greatly in the next year with a new Xbox console (Xbox Series X) and a major new game streaming platform. Twitch remains in a partnership with Amazon Prime, which offers a free subscription to any viewer with a Prime account. While many suspected his departure from Amazon's Twitch came with a hefty contract, no financial details emerged from the deal until this point. We're talking about a guywho makes hundreds of thousands of dollars each monthstreaming himself playing "Fortnite" to tens of thousands of viewers, a guy who wasreportedly paid $1 million fora single dayof playing EA's "Apex Legends.". Twitchs percentage of the market has grown by about 3 percent since the second quarter, too. Shroud and Ninja both opted to have their Mixer contracts paid out, with Ninja pocketing $30 million and Shroud pocketing $10 million. At this point Twitch has lost the majority of it's top video game streamers. The developer supported, community run subreddit dedicated to the Fortnite: Battle Royale game mode by Epic Games. Fortnite even made a skin in game that was based on Ninja's likeness. Ninja reportedly earned as much as $30 million from the Mixer deal. His first Twitch stream under the new deal went live on Thursday afternoon, featuring the game "Fall Guys," and had nearly 100,000 viewers as of the time of publishing. NOW WATCH: Gaming while black: How racist trolls are still dominating video games, Tyler "Ninja" Blevins announced a precedent-setting deal. Ninja reportedly turned down a substantial offer from Facebook Gaming. Ninja reportedly got paid between $20 million and $30 million by Microsoft to leave Amazon's Twitch streaming service Ben Gilbert Tyler "Ninja" Blevins announced his intention to leave. The plan seems to be working already. It was a sizable hit to Ninja, considering his rise to fame in the early days of Fortnite and catastrophic numbers on Twitch. It's just watching a jock play football games. This is clearly a meme, he did tag it as humor tho i dont think people believe it. When CNN Business reached out to Microsoft to receive confirmation of the deal, Microsoft directed CNN Business to Ninja's agency, Loaded. I caught myself the other thinking "who would buy a gaming chair with an esport team's colors and logo?" Sign up for notifications from Insider! It would not be a huge surprise to see Ninja make his triumphant return to Twitch soon. But..why? ", The announcement itself was lighthearted and silly, but the news was anything but the world's most popular, well-known video game streamer was switching from Amazon to Microsoft. Ninja began his video game career in 2009 when he began playing Halo 3 professionally. But Blevins manager and wife, Jessica Blevins, told Business Insider that Tylers decision to leave Twitch and move over to the Microsoft-owned streaming service Mixer in August wasnt just a financial one. And it largely started with a single departure.". [Kojnarowski] Ninja has signed a 6yr/$932M contract with the Microsoft Mixer, league sources tell ESPN. Famed esports insider Rob Slasher Breslau has been knee-deep in the news since Mixer announced that it would shut down its service. "But it took someone to fire the first shot. Justin Warden, the CEO of Ader, states that Blevins will receive between $20 and $30 million as part of a multi-year deal. In a report by CNN Business, a number of sources from talent agencies who have professional gamers and streamers on their books gave some insight into just how much streamers are getting paid by the likes of Twitch and Mixer. Blevins signed an exclusive streaming deal with Mixer last August. To this day, Ninja possesses more followers than any other channel with 14.7 million and counting on Twitch. This isnt about selling Xbox consoles. Streamer Tyler Blevins, better known as Ninja, reportedly receives $20-$30 million dollars for his streaming exclusivity deal with Mixer. He was offered 90m to come finish out the time on FB platform and he said no. Two, that any exclusivity deal Ninja accepted is likely paying him between $3 and $10 million a year. Microsoft soon reached an agreement with Facebook, which granted former Mixer personalities the chance to jump ship. You really believe that dude. Some of the notable benefits included instant monetization and a direct line of feedback to the product and engineering team. Justin Warden, CEO of the marketing and talent management agency Ader, which works with Ninja, revealed as much to. Critics took aim at Ninja, stating that his move revolved only around the money. Ninja failed to attract the same numbers that he did at his former place of employment. Mixer became the butt of almost every joke across social media. While Twitch has attempted to counter these offers, they obviously haven't been able to keep up with the amount of money that streamers are being offered. Ninja reportedly paid $30m to end Mixer contract as streaming platform merges with Facebook Gaming, shroud receives $10m Daniel Conlan Published: Jun 22nd, 2020, 19:03 The two streamer superstars are free to join a platform and Mixer may have had to pay them millions of dollars for the privilege. The $50 million amount is contrary to the previous rumored 100 million dollars contract between Ninja and Microsoft. Richard Lewis (@RLewisReports) June 22, 2020. Since leaving Twitch, Tyler has scored major deals with companies like Adidas, and has a small role in Ryan Reynolds new movie, Free Guy. YouTube has been arguably Twitchs most significant rival since debuting four years ago. Use a non-work device to reach out. At times, Ninja would defend his decision and reinforce the idea that Mixer is working towards something bigger and better. You honestly think Microsoft is going to pay close to a billion dollars for Ninja lmao. It will be a tough decision without a doubt. Tyler "Ninja" Blevins announced his intention to switch from Amazon-owned Twitch to Microsoft-owned Mixer, who makes hundreds of thousands of dollars each month, expanding greatly in the next year with a new Xbox console. Disguised Toast had gotten offers from Twitch, Mixer, and YouTube as well before deciding that Facebook was the most lucrative deal. Blevins announced his decision to leave. Ninja signed a three-year contract worth reportedly $30 million.
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