An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. These are incredible achievements, and as mentors to the industry we need to focus on them. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. Fashion never stops. On this Wikipedia the language links are at the top of the page across from the article title. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. You dont have to be glued to your kids the entire day. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. The three of us sit together and we trust Mohsin because of the youth factor. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. She was much older and that allowed her to become calmer and wiser. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. In our society a lot of women depend on their families for little things that provide them happiness. It is important for me to create the right balance between the carrot and the stick. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. She started working when she turned 19 and married her high school sweetheart 15 years ago. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. There is no long hard work challenge story here. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. "That was my baby. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. A: How did you start? I felt like quitting at that moment. In fact she entered this field because of her own skin troubles. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. Sana has been blessed with incredible support from her family, friends, and husband. You cant make this work alone; its not possible. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. While she loves her work, Sehrs Miracle Moment is her set of twins. When I did it, that moment gave me power and courage. Theyre going to trust Mohsin. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. We never think ahead of ourselves; we take one step a time. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. So, you know, everything excites you.". A: How organised is the fashion industry? Public asset : 397,260 USD. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit However, the company was nationalised in 1973. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. Clothes mean nothing until someone lives in them. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. SH: Getting there. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. It was especially important for her considering both her areas of work are very different from each other. Shes a super woman and my wonder woman.. The coronavirus test report of Sana Hashmi and her family members is negative. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. However, she is quick in dealing with them. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. The onus is on us. You need a strong and independent team with retail knowledge. And be the first to get updates on discounts, contests, products & promotions! With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. After Shaguftas children got older, she switched back to a full time job. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. We have done some of the biggest homes in Pakistan. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. There have been many moments when we wanted to quit. She did not have a plan B for her career and the only option she had was to switch to commerce. SM: Retail is only as good as your team is. She unwinds with TV shows, reads books, and hangs out with friends and family. Lawn is a phenomenon unique to Pakistan. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. I had a lot of issues with the pregnancy. Best is to accept, go with the flow and breathe. There are times when you will have to choose between motherhood and work. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. Tomorrow is my daughters 7th birthday and the first day of a fashion week. To a certain extent this is what we are doing with retail. I wouldnt have been here, giving this interview, if it wasnt for them.. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. SM: We dont want to be the face of SANA SAFINAZ. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. She strongly believes that whatever happens, happens for a reason. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. A: Then there is the issue of designers themselves copying prints. But then someone else comes in and they start to take away your business and you wake up.". Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Her salon is her second home and a safe zen place for her clients. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. Amin A. Hashwani. Sana has managed to sail through, learn a lot and its been an amazing journey so far. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. What went wrong and how can I correct it? Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. "What are you going to do? People come by word of mouth. We have entered the next level with prt and are investing in the product and the brand. But with Paperazzi they changed their pace completely. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. Confidence matters. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. But the industry has won accolades and made fashion shine. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. ""One of the recipes for success is failure as well," Sana is honest to admit. The mall has something for everyone, young or old. To handle the business aspect, we are hiring professionals to push it forward. The greatest challenge she faces is dealing with the issues of HR. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. The field comprised of only a handful of women at that time. The statement came a day after . SH: Another issue is QC (quality control) because the fabric comes from the textile mills and it is out of your control, but we have to deal with it. But its not just their achievements which make them so inspirational, its their attitude. Sana Hashwani. I consider myself a work in progress. Sanas journey began as a student in New York. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. Its something that makes her day. We were two recently married society girls and people sort of felt sorry for us because we worked. Fashion fades, only style remains the same. They both broke up in 2020. She also loves spending time with her husband, we are one team, once a week we have date night.. Sadruddin Hashwani is a Pakistani entrepreneur. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. You derive happiness from knowing you are independent. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. Included on the apparel side is the brands latest venture in retail. SM: You need to own the design. I remember I worked from day 1. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. They have become huge! The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. Its something we have to change. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. The little time I spend with them is quality time when we really bond. "Weve outgrown different phases. Would ve been a story if lower or middle class girls had made it. She was in a relationship with a man named Ismail Khan. We started retail, not knowing a thing about it. Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. That is quite an achievement in a male dominated corporate world. Aadi Adeal Amjad Biography - Age, Height, Wife, Family, Drama List ; Dil e Veeran Drama Cast Real Name & Pictures ; . Suddenly, change came when Karma, HSY and Maria B. came on the scene. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Save my name, email, and website in this browser for the next time I comment. I design lawn entirely on my own. Her house, according to her, is a madhouse. What is the use of it? She has a basic skin regime that she follows daily. She doesnt use her phone much and takes a break from social media. SM: We are too young; just two and half years into it. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. Sana and Safinaz are the most non-political and pleasant people in the field. Currently Im working as COO of AKU hospital, clinical labs and outreach services. There was a point when we went into a lull. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. For the best experience on our site, be sure to turn on Javascript in your browser. March 23, 2020 March 23, . It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. By 1970s, it had become Pakistan's largest cotton trading company. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. It is so liberating. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work.
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