In the pros, athlete content goals focus on creating a desirable personal brand and digital presence first, backed by social metrics such as followers or likes. Otherwise, you cant brush your teeth. And when you read into why the colour was an obvious choice for the logo it all starts to make sense, from the pink sunrises to bold vibrancy of Miami. Some famous examples of brand extensions include product launches by Amazon, Apple, and Starbucks. New York City is renowned worldwide as a city, but not so much as a footballing city. The if its not broke, dont fix it mentality took hold. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5c1e2a81-e412-444a-b62b-eef1e8ef0f93', {"useNewLoader":"true","region":"na1"}); Top brands:Under Armour, UGG, Tag Heuer, Intel Shields, Aston Martin, TAG Heuer, Top brands: Nike, Coinbase, Alaska Airlines, Weedmaps, Gatorade, Sonic Drive-in, Beats Headphones, Note: This blog post has been updated as of January 24, 2022. 1. This is the first time the Rugby World Cup has been held in Asia, so getting the branding right was important. The company further capitalized on its market saturation by releasing accessories and technologies that complement the iPhone, like Airpods and the Apple Watch. And it was primarily due to the personality and lifestyle of its CEO, Elon Musk. A great example of this is the new Barcelona simplified crest. Brand extensions allow companies to leverage the success of their existing branding efforts to promote a new offering rather than build a brand from scratch. Improved brand image: By leveraging a trusted brand name and persona, brands can improve perception and overall image to both existing and potential customers. By launching new products or services, brands can assure sales, without the need to invest in developing a new enterprise. Go Food Network pivoted from entertainment to consumer goods when the network partnered with Kohls to create a cookware line. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '23435896-a095-4469-a18d-2e868644417e', {"useNewLoader":"true","region":"na1"}); Top Brands: Burger King, DraftKings, Dystopia Video Game, Roots of Fight, Proper No. New audience: Brand extensions can get your brand in front of new audiences, which will usually result in growing your overall customer base and increasing sales. Brand extension strategy examples like Apple, Starbucks and Google are: "Masters of brand extension because they are always moving into new businesses without changing their brand identity." Along with Apple, we'll explore two additional brand strategy extension examples, Corona and Sara Lee. Samsonite is known for making high-end luggage, suitcases, and business bags. After ditching football for a career as a popular pro wrestler, Johnson adopted the nickname The Rock and used an ironically self-serious demeanor along with pun-based catchphrases to transcend wrestling into the national consciousness. Although Steinfeld is mainly known for her acting chops, her singing abilities bolster her esteem as a performer and stretch her brand to more audiences and fans. (877).509.3570 EngageBay 2023. This branding shows how you can really push the boundaries and strive for something totally different than normal. When you are trying to recruit the next best prospect, having a strong relatable message could be a deciding factor that brings a recruit to the college. Reeses Puffs was my favorite cereal growing up, so I might be a little biased here. Does it make any logical sense to start marketing a new product to my customers? What benefit would a consumer derive from this new brand or product? Free and premium plans, Content management software. But unlike the former example, you literally need a toothbrush to use toothpaste. While some of the more conservative members of the tennis elite found her unprecedentedly colorful outfits offensive there wasnt much they could say once her dominance and charm continued to steamroll the competition. Snickers Ice Cream Bars. Complete Content Development Toolkit. His personality has been a constantly moving pendulum between brusque and affable; withdrawn and effusive. Seriously, though! The Rugby World Cup is being held in Japan later this year, the tournament is the first to use the new branding of the board since their high profile rebrand. In an increasingly competitive world, brands can only survive if they offer something unique to their audience. And because of its brand image, most consumers wouldn't mind using a new product, whether it's an air conditioner or a mobile phone. However, thats not to say that these brands cant get their product, message, or service intertwined in the world of sports. Let us know in the comment below. 17 Winning Examples of Sports Branding Sports branding is everywhere. Even with his wrestling career now in the rearview mirror, hes still a giant of American pop culture so how has he done it? best hunting game for oculus quest 2 athlete brand extension examples Or, activewear brands selling swimsuits with head caps, which results in a sales boost. This allows existing firms to attain growth and expand their clientele by capitalizing on existing brand assets. The logo has many different lock ups, making it versatile and flexible. Its brand extension into toothbrushes, on the other hand, was very successful. Customers commonly view brands as having identities using the same type of thinking that they use to think about people. The most important advantage to brand extension is the ease of new products coming into the market.. Trying to connect with a new and younger audience will always help with this. We adopt Keller's customer-based brand equity model (1993) here because the model highlights the multidimensional structure of brand associations. Or, activewear brands selling swimsuits with head caps, which results in a sales boost. Try another search, and we'll give it our best shot. In 2014, with the huge influx in HDTV, they modernised again and were left with the slick logo mark we now see across all WWE related productions. Post author: Post published: June 8, 2022 Post category: female personal trainers near me Post comments: pete quaife height pete quaife height Like LeBron and Serena, Johnson has also been active as a philanthropist. We've also seen toothpaste companies use this type of extension for their original brand by adding toothbrushes and other oral care products as new categories. One company that does brand extensions well is Apple. Similar to the Manchester City and New York City FC situation, we have seen a massive increase in sports teams being sponsored, and then named after already established brands that are not in the sports sector. Instead, it leveraged its brand name to make penetrating the market a success. His recent role in the summer blockbuster Trainwreck was well received by critics and fans alike. Releasing an item under a well-known company brand might allow the launch to receive support from existing loyal customers. This doesnt necessarily mean a new logo. Free and premium plans, Sales CRM software. Here are a few blogs are team has written which walk you through a variety of celebrity partnership options. It was almost a necessity for Gillette to produce this complementary good for its flagship product. It saves the trouble of spending money on branding and helps businesses grow their revenue further. She creates engaging and high-quality content for businesses that want to see their Google search rankings surge. Have I done enough research to know how a brand extension would affect my original brand? A company can create a branding extension for itself by launching different product categories for a single demographic. Amazon is an e-commerce retailer with headquarters in Seattle, USA. First, he has embraced his funny side. Dove is a well-known hair and skincare brand, popular for manufacturing womens skincare items like soap, body washes, bars, etc. Applying a product that shares an ingredient with heavy-duty cleaning supplies to such a sensitive part of the body doesnt jive well with consumers. There are many reasons why brand extensions can be beneficial, so the reasons for pursuing an extension are different depending on a companys goal. In an ever growing need for all sports brands to become a globally recognised brand, this tactic seems to work, and has seen NYCFC fly high right out of the gate. Negative impact on brand image: If a brand rolls out a subpar product or service compared to their original offering, it may negatively impact the core brands image. Heres a close look at a few athletes who do the most to market themselves. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. The website, marketing, and other brand elements are all consistent and exciting, following the Red Bull way, utilising the brand colour palette and the now iconic two bulls logo design. Sunkist produced vitamin C tablets that spawned an entire arm of business dedicated to vitamins and supplements to both bolster and leverage this association simultaneously. Adidas does killer collaborations 3. A nice lesson that being different can make the right kind of splash, but it has to be executed properly. Brand extensions can help to reinforce brand associations. Customer Base Extension He's noticeable anytime he's in the press, but when you don't see a picture of him, you'll still be able to recognize his logo. Exactly what an effective logo design needs to be. Disney is an American mass media and multinational organization headquartered in California. For example, Colgate, a toothpaste company, released toothbrushes as a new product. Typically, organizations use celebrity endorsements or. Just be sure to consider all the possibilities before launching a brand extension. Virgin Airlines. Have you ever wondered why someone like Lebron James only wears Nikes and how much he gets paid to wear them? At Canny, were big believers that your brand logo is rarely used just by itself. For example, Johnson and Johnson, a company that sells pharmaceutical and consumer packaged products, extended its brand to sell goods that specifically cater to infants. So with college teams, your brand messaging really comes into play. This post will take a look at three different approaches to building that personal brand (good andbad), and see how these athletes have used them to transcend their playing fields. Since customers already recognize the brand, companies wont need to spend extra money to cultivate brand awareness and can instead focus on promoting the new product itself. In addition to the money, athletes are branding goldmines. These subtle touches can really add depth and story to a sports brand, this one especially links beautifully to the city and its values. Here are some of the best brand extension examples to get you inspired. Men+Care was a simple brand extension that helped Dove become. Smash, its instant mashed potato brand, actually reached mainstream success, but it was at the expense of lowering its flagship products perceived quality. Why? Perhaps the only athlete on the planet who can match James for both athletic dominance and branding acumen is Serena Williams. Interested in working with celebrities as part of your brand campaign, and want to know if the money you spend will actually lead to sales? These brand extension examples show how well-established companies use it to target a wider demographic and can either be related to or different from the parent product category.