Rector and Visitors of the University of Virginia, Scroll left to right to view a selection of exhibits, Notice of Non-Discrimination and Equal Opportunity, A Rough Guide to Richard Nixon's Conspiracy Theories, The Pentagon Papers: The view from the Oval Office. "The Republicans' orderly, well run convention was a sharp contrast to their opponents' tumultuous gathering in Chicago. Cleveland supporters' attack on Blaine's supposed corruption, quoting a line from. Wallace's third party candidacy stole votes from both of the major parties, but hurt the Democrats more; many Southern Democrats defected and Nixon was able to win some Southern electoral votes. 'NIXON'S THE ONE! Nixon hoped this move would increase his delegate strength and demonstrate his "ability to win". McGovern, on the other hand, stumbled early. Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful. Copyright 2023. [27], On February 1 in New Hampshire, Nixon announced his candidacy for the Republican nomination, commenting that problems "beyond politics" needed to be addressed. At the Chicago convention, antiwar forces were defeated by Johnson loyalists, who gave the nomination to Vice President Hubert Horatio Humphrey. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. But Most VPs Have To", "Election News Broadcast to 'Times' Readers", "Nixon Plans to Change Residence to New York", "Goldwater says he favors Nixon as candidate in '68", "Lack of Permanent Campaign Manager To Handicap Nixon", "Poll Shows LBJ Favorite in 1968 Presidential Race", "Why So Many Americans Dislike Richard Nixon", "Nixon's Strong Showing May Force Rocky Move", "Republicans Speculate On Draft of Rockefeller", "Wisconsin Voters To Log Reaction To LBJ Move", "McCarthy, Nixon win handily in Wisconsin", "When a Candidate Conspired with a Foreign Power to Win an Election", "Editor's Quizzing of Nixon Could Set Useful Pattern", "Reagan Challenge To Nixon Looms In Oregon Primary", "Nixon's Defeat Implied in Talk by Rockefeller", "Nixon Refuses Collision Demanded By Rocky", "Scheme Weighed For Nixon-Lindsay Ticket", "What Nixon, Rockefeller Have Said on the Issues", "Nixon apparently has enough strength to get nomination", "Two Stubborn, Honest Men Held The Pass For Nixon", "Nixon Looks Formidable in Attack on Democrats", "The Loser Who Won: Richard Milhous Nixon", "Did Nixon Commit Treason in 1968? [46] Immediately following his entrance, he defeated Nixon in the Massachusetts primary 30% to 26%. [96] Nixon went on a whistle-stop train tour of Ohio near the end of October. Marking himself as a champion of the American Dream, he stressed greater unity, invoking the silent majority. Richard Nixon 1968 Button US Presidential Candidate Collectibles, Richard M. Nixon 1969-74 Term in Office US President & First Lady Collectibles, [19] The news did not stall the progression of the campaign, and soon Nixon, Mudge, Rose, Guthrie & Alexander member Leonard Garment assembled an advertising team that included CBS Television president Frank Shakespeare. Fair or not, the campaign turned on the bitter legacy of Richard Nixon. Is there any evidence that pins sporting the slogan "They Can't Lick our Dick" were in use for the 1972 presidential election, or have they been produced after the fact? Not surprisingly, as Ford tried to move away from the former . "Stick it to the man by voting for a woman"- used by, "Feel the Bern" a common but unofficial slogan used by supporters of, "Make America Sane Again" common but unofficial slogan in support of, "Taking over the government to leave everyone alone" used by, "It's never too late to do the right thing" used by, "Restore The Soul of The Nation" used by, "Our best days still lie ahead" used by, "A new generation of leadership" used by, "Not left. He refused to debate Humphrey; he also raised and spent much more money than his opponent. [70] Nixon also discussed economics, articulating his opposition to social welfare, advocating programs designed to help African Americans start their own small businesses. Richard Nixon (1968): "This time, vote like your whole world . [53], In early June, Nixon continued to be regarded as the favorite to win the nomination, but observers noted that he had not yet locked up the nomination. In his speech, he remarked: Tonight I do not promise the millennium in the morning. [86] At this time Nixon sent his adviser, former Governor William Scranton of Pennsylvania, on a fact-finding trip to Europe to gather intelligence on Western alliance and Soviet issues. Clinton's campaign chief James Carville coined the phrase as a reminder for campaign staff to focus on selling Clinton as the candidate to haul America out of its early '90s recession. The Union decided to back Nixon over Wallace, labeling the third party candidate's beliefs as "Populist". [34] Nixon easily won the New Hampshire primary on March 12, pulling in 80% of the vote with a write-in campaign, while Rockefeller received 11%. 49 Copy quote. At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general's supporters. However LBJ's popularity collapsed as America became further mired in the Vietnam War, and the slogan was turned against him. [5], Nixon ran for Governor of California against incumbent Pat Brown, and was defeated handily, leading the media to label him as a "loser". He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy. "Experience Counts" - Richard Nixon slogan boasting the experience of the Nixon Lodge ticket. Ford's campaign slogan "He's Making Us Proud Again" was an awkward acknowledgment of Nixon's corruption, and a reminder that Ford had pardoned him. After Kennedy's assassination, Vice President Lyndon Baines Johnson was sworn into office. Source "[78] He then traveled to Michigan, Ohio and Pennsylvania before returning to New York, meeting with Governor Rockefeller. 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt, "Forward with Roosevelt" Franklin Roosevelt, "Better A Third Termer than a Third Rater" 1940 U.S. presidential campaign slogan of, "I Want Roosevelt Again!" The Democrats nevertheless maintained control of the House and Senate, making Nixon the first President elected without his party winning either house of Congress since the nineteenth century. He asked the attendees not to discuss the meeting with anyone, but to spread subtle hints that he would run for president. But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. Visit Business Insider's homepage for more stories. One of the more humorous, unofficial, historic campaign slogans was "They Can't Lick Our Dick," which was used on at least four different campaign buttons for Richard Nixon. [3], Nixon was elected to the United States House of Representatives in 1946, representing California's 12th congressional district from 1947 until his election to the Senate in 1950. "[89] Gallup showed Nixon leading Humphrey 43% to 28% at the end of September. To the Soviet people. An effective slogan will sum up a candidate's pitch to the country in a few words, and be powerful enough to cut through the endless onslaught of information in people's lives. Cleveland campaign attack on Blaine's alleged corruption in office. [59] At the end of the month, Nixon had two-thirds of the required 667 delegates necessary to win the nomination. "[7] In September, the New York Post published an article claiming that campaign donors were buying influence with Nixon by providing him with a secret cash fund for his personal expenses. Reagan moved to make the nomination unanimous. [32], Due to Romney's exit, Nixon declared in early March that he would "greatly expand [his] efforts in the non-primary states",[33] with Time observing that Nixon could now focus his political attacks solely on President Johnson. Description. While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. [61] With his nomination all but assured, Nixon's ad team began preparing for the general election. He then dropped him from the ticket. In 1960, he narrowly lost to John F. Kennedy--and it appeared his political career was over. In the general election, Nixon emphasized "law and order", positioning himself as the champion of what he called the "silent majority". Analysts saw the Democrat's split, along with lacking "law and order" at the convention, positioning Nixon well. , "The Union now and forever" Stephen A. Douglas, "Union, liberty, peace" Abraham Lincoln, "For Union and Constitution" Abraham Lincoln (Also "The Union and the Constitution"), "An honorable, permanent and happy peace." Woodrow Wilson 1916 U.S. presidential campaign slogan, "War in the East, Peace in the West, Thank God for Woodrow Wilson." "A Leader, for a Change," promised Carter, pitching himself as a reformer, untainted by scandal. I'm For Nixon Slogan Campaign Pin - Richard Nixon Political Campaign Pin Button. "Don't swap horses in midstream" 1944 campaign slogan of Franklin Roosevelt. Humphrey was buoyed when the North Vietnamese accepted President Johnson's proposal for peace talks in Paris in return for a bombing halt. Dtente bore fruit with the signing of the Strategic Arms Limitation Treaty and a summit in Moscow. Presidential Campaign: Richard Nixon 1968. Nixon campaigned for Goldwater and other Republicans that fall, earning the gratitude of conservatives, who together with their standard-bearer went down to defeat in the largest landslide in post-war history. Presidentsusa lists slogans for Nixon in 1960 and 1968. I also told him that I know exactly how he felt. used by. ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". However perhaps more famous is Frank Sinatra's special version of his song "High Hopes", which he recorded for the candidate with the new lyrics. "[50] He then proposed a plan to tackle crime that included wiretapping, legislation to reverse previous Supreme Court decisions, and the formation of a congressional committee targeting crime and reforms to the criminal justice system. "Tippecanoe and Morton too" Slogan and campaign song title for Benjamin Harrison and, "Unnecessary taxation oppresses industry." The Campaign and Election of 1976: . Richard Nixon: Campaigns and Elections Although it was a close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin By Ken Hughes The Election of 1968: Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. But before Nixon took office, he closed ranks with Johnson and insisted that South Vietnam take part in the peace talks. "I like Ike," is one of the most celebrated political slogans in US history. Remember his campaign slogan: "Nixon's the one!" In the 1968 election campaign, Nixon's opponents - or maybe it was Rolling Stone magazine . [4] As a member of Congress, he gained a reputation as a firm anti-Communist. ", But it was the unofficial slogan, initially first used by Clinton's advisers, that caught the imagination: "It's the economy, stupid.". In his acceptance speech, Nixon offered hope to a country in chaos: "We extend the hand of friendship to all people. Even observers speculated as to the President's possible favoring Nixon to Humphrey. They noted that in the other critical state of Oregon, Ronald Reagan would have an advantage due to the proximity of his home state. Who was president before Nixon? The winning slogan from every US presidential campaign since 1948, Frank Sinatra's special version of his song, the slogan "It's Morning Again in America, Vivo V27 Pro Review: Capable camera performance in a sleek form factor, A woman threw a house party with 65 men she matched with on Tinder and Hinge and connected with the man she's now been dating for a year, Amazon will halt construction of its planned $2.5 billion Virginia headquarters, the company doubles down on cost-cutting, 'Let's get real': scientists discover a new way climate change threatens cold-blooded animals, IISc researchers show chemically-modified nanosheets are effective for biomedical applications, SC extends stay on order quashing write-off of Yes Bank's AT1 bonds. Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. Double entendres everywhere! During that time, he joined a prestigious law firm in New York City, became financially well off, and argued a case before the U.S. Supreme Court. "[36] Reports suggested that the decision caused "Nixon's political stock [to] skyrocket. [58] The endorsement of Nixon by Senator Mark Hatfield of Oregon raised speculation that he might be chosen. He still faced challenges from Nelson Rockefeller and Ronald Reagan, and was not on the ballot in California, where Reagan won a large slate of delegates. But Nixon was still smarting from the 1st defeat of his . [82][102] The final Harris poll before the election indicated that Nixon was trailing Humphrey 43% to 40%, but Gallup's final poll showed Nixon leading 42% to 40%. "Everyone is voting for Jack /'Cause he's got what all the rest lack/Everyone wants to back Jack," crooned Sinatra, a friend of the president and member of his glamorous "Camelot" inner circle. [31] Near the end of the month, Nixon's opponent George Romney exited the race, mostly due to comments he made about being "brainwashed" during a visit to Vietnam. The slogan was also used by Abraham Lincoln in the 1864 election. The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. [26] Later in January, Nixon embarked on a tour of Texas, where he lampooned President Johnson's State of the Union address, asking: "Can this nation afford to have four more years of Lyndon Johnson's policies that have failed at home and abroad? Campaign Slogans and Symbols - The Henry Ford Presidential candidates use catchy slogans and recognizable symbols to appeal to voters and gain support during election years. He established an early lead over the Democratic nominee, Senator George McGovern of South Dakota and never lost it. The Country's Risin', for Henry Clay and Frelinghuysen!" Times Syndication Service. "Forward Together" used by Hillary Clinton's campaign, on the side of her bus. Advertisement. Clinton offered vague promises during his 1996 campaign for re-election as the millennium approached, pledging to start "Building a Bridge to the 21st Century.". Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. He painted his opponent, Democrat George McGovern, as a threat to American values. List of U.S. presidential campaign slogans, Learn how and when to remove this template message, List of United States political catchphrases, "The Quick 10: 10 Campaign Slogans of the Past", "Posters and Election Propaganda: "America First" Communication Management and Design Ithaca College", "One Hundred Years Ago, Eugene Debs Gave An Anti-War Speech That Landed Him in Prison", "1964 redux: The stakes are too high for you to stay at home", "The Genius of McGovern's 'Come Home, America' Vision", "Will Rabbe, Producer, Journalist & Historian Blog Most Underrated Political Slogan: "They Can't Lick Our Dick", "How Donald Trump came up with 'Make America Great Again', "Undecided: Hillary keeps shifting slogans", "McCain's Slogan: "Reform, Prosperity and Peace", "Hollywood double takes: Actors who take on famous faces - NY Daily News", "Jeb comes to South Florida, sans exclamation mark", "Jeb Bush, the 'joyful tortoise,' gives out tiny toy turtles on trail", "2016 Presidential Campaign Slogan Survey", "Rand Paul unveils populist, anti-establishment slogan", "Huckabee's Hope is From "Tree Town" to Higher Ground", "Campaign 2016: Carly Fiorina, GOP Presidential Candidate", "Michelle Obama: 'When they go low, we go high', Unsuccessful major party presidential candidates, Unsuccessful major party vice presidential candidates, elections in which the winner lost the popular vote, https://en.wikipedia.org/w/index.php?title=List_of_U.S._presidential_campaign_slogans&oldid=1140907281, Short description is different from Wikidata, Articles lacking in-text citations from September 2022, Articles with failed verification from March 2016, Creative Commons Attribution-ShareAlike License 3.0, "Reannexation of Texas and Reoccupation of Oregon", "Hurrah! Richard Milhous Nixon (January 9, 1913 - April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974.A member of the Republican Party, he previously served as a representative and senator from California and was the 36th vice president from 1953 to 1961 under President Dwight D. Eisenhower.His five years in the White House saw reduction of U.S. involvement in the . The 1968 presidential campaign of Richard Nixon, the 36th vice president of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy, following a year's preparation and five years' political reorganization after defeats in the 1960 presidential election and the 1962 California gubernatorial election . The tactic for choosing Eisenhower's 1956 re-election campaign slogan was to stick with what works: "I still Like Ike.". His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". While campaigning on a whistle stop tour of the country, a supporter yelled "Give em' hell, Harry!" [72] In those Gallup polls following the convention, Nixon led Humphrey 45% to 29% and topped McCarthy 42% to 37%. Prosperity. "Yes we can!" [50] Nixon won the primary in Nebraska, defeating the undeclared Reagan 71% to 22%. "Reform, prosperity and peace" 2008 U.S. presidential motto of John McCain. Nixon's the One! Nixon promised to end the Vietnam War. Richard Nixon respects the rights of the individual, a principle which has made America great. The Vietnam War and the . [25], Nixon entered 1968 as the front-runner for the Republican nomination. A Harris poll showed that he trailed the president 43% to 48%. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. [18] The next week, five staff members were fired after private investigators determined that information had been leaked to the campaigns of potential primary rivals Governors Rockefeller and Reagan.
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